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Ron Murray

Stand-Out or Standby: Multiple Offer Strategies in a Competitive Market

Multiple offer situations still happen in Central Florida, even in a more balanced market. Certain price points, certain neighborhoods, and well-prepared homes that are priced correctly will attract competing buyers. When they do, how your offer is Continue Reading

Newly Proposed SR 417 to Sanford International Airport Connector

A Closer Look at the Proposed SR 417 to Orlando Sanford International Airport Connector Hello, Sanford! Today, we're diving into an infrastructure project that's causing quite a buzz: the proposed SR 417 to Orlando Sanford International Airport Continue Reading

Orlando’s Tourist Development Tax: A New Dawn for the Orange County Economy

Orlando's New $20 Million Task Force Project: A Game-Changer for Orange County Tourism In an exciting turn of events, a fresh initiative has emerged in the Sunshine State, aiming to significantly boost tourism and the local economy. In an ambitious Continue Reading

FSBO vs. Realtor: When to List Yourself and When to Hire a Professional

I'm going to be upfront about something: this post is written by a REALTOR®. That means I have an obvious financial interest in you hiring an agent. I'm telling you that because I think the most useful thing I can do here is give you an honest Continue Reading

Seller Closing Checklist – What To Do Before You Hand Over The Keys

The signed contract gets most of the attention. What happens between ratification and the closing table is where sellers often get caught off guard — not because anything went wrong legally, but because there are a lot of small practical things to Continue Reading

Home Inspections: A Comprehensive Guide for Buyers and Sellers

The home inspection is one of the most important steps in any real estate transaction — and in Florida, it's more layered than in most states. Between the climate, the insurance situation, the geology, and a few materials that showed up in homes Continue Reading

Features and Trends Homebuyers Want in 2023

If you're selling a home in Central Florida right now, understanding what buyers are actually prioritizing — not what they say they want in a survey, but what makes them write an offer — is worth thinking about before you list. The market here has Continue Reading

Escrow Deposits: The Battle After Deals Fall Through

Image by 8photo on Freepik When a real estate transaction falls apart, there's almost always one question that follows immediately: what happens to the deposit? The earnest money deposit is sitting in escrow and both parties want it. Understanding Continue Reading

Modern House Showing Etiquette: What Buyers and Sellers Should Know

Image by Drazen Zigic on Freepik House showings are low-key encounters that most people don't think much about — until something goes wrong. A buyer says something they shouldn't have within earshot of a camera. A seller hovers awkwardly while Continue Reading

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